24 Responses

  1. Patrick Daly

    What makes you unsure about Cloudflare? The free plan is more than sufficient and is the best DNS provider I’ve ever used. 300 second TTL, automatic page and resource caching and minification, and DDoS protection are pretty sweet for free. It is a bit of pain that DNS is hosted separate from my registrar and that sometimes I forget that Cloudflare is caching something and I can’t figure out why my CSS changes aren’t showing.

    You might also consider http://dploy.io/ instead of Beanstalk (same ownership) in case you want to host your repo on Github.

    1. Imtiaz Ahmed

      I also agree with you. Cloud Flare is the best CDN I have ever used. Also its free plan is sufficient for startups.

    2. Ben Stewart

      Great resources!

      We recently setup Cloudflare when a client’s website (using an older, proprietary CMS) went viral and took down everything we could setup on AWS. Using Cloudflare’s “cache everything” and “keep online” settings for the key pages we massively reduced the downtime and server load/expense. Since then we have further tweaked lots of things in the code, hosting environment, and Cloudflare settings but the whole experience completely sold me on Cloudflare’s service. There is a lot of potential power and it is a wonderful safety net… even just at the Free or Pro levels.

      Just my two cents.

  2. aladdin

    $108 per month to run this shit!?
    You are a rich crazy man.
    Why you don’t use jekyll/octopress blog platform?
    Using jekyll/octopress you can use http://github.com to hosting your static speedly, cachely, antispam blog FOR FREE.
    Using github you have a FREE backup of your site (’cause even you can have your site everywhere in the little directory) and you can edit your post everywhere in the world using Markdown and you can point your domain in your account.
    For comments you MUST use disquss, please.
    It’s free and when you create an account you can comment EVERYWHERE there is disquss without spam.
    No ?
    C’mon, buy a VPS from cloudatcost: one time for life and fuck off money.

    1. Cliff Seal

      “Why you don’t use jekyll/octopress blog platform?”

      It *might* be because this is a blog about WordPress.

    2. Greg L Gomez

      This guy! xD
      I love how people think their opinion is the only way.. Makes me laugh!

      Although Mr. Aladdin does touch on something interesting.. I know this probably close to your heart but at $108 per month, how does one evaluate the return on that?
      I think that’s the hardest part, of course leads are a quantifiable thing, but beyond that, what metrics for success do you employ?

      Thanks for the write up! =)

    3. David Decker

      Then you also have to count in the many, many service outtakes GitHub.com has to manage all the time…

      And, like Brian already said, you have way more flexibility with WordPress. And eating your own dog food when writing about WordPress (mostly) makes perfect sense.

      And, stop trolling.

    4. Lynda

      Your language is offensive. Very offensive & demeaning. You could have said the same thing and been polite about it. There are plenty of words in the English (or any other language) without using f- & s-

    5. Lynda

      Your language is very offensive & quite demeaning. You could have said the same thing and been polite about it.

      1. Matth

        who ‘tha fuck you talkin’ to?

  3. Corey

    Your price on renewing Gravity Forms is high.

    From their site:
    “How much does it cost to renew my license?
    You can quickly and easily renew your license at a discounted price within 60 days of your expiration date. The Developer License renewal is $99.50 USD, the Business License renewal is $49.50 USD and the Personal License renewal is $29.25 USD. After the 60 day window has expired, all renewals are at full price. Coupon codes or other promotional discounts do not apply to renewals.”

    I just saved you $100! (sort of). =D

  4. Jordi Cabot

    When you decide to start with the A/B testing on your site, take a look at Nelio A/B Testing (http://wp-abtesting.com). In some aspects it’s similar to Optimizely but it was created specifically for WordPress sites so it has quite a few advantatges over generic A/B testing solutions.

  5. Nelson Joyce

    Great post, thanks for sharing Brian. I love to see under the covers on some of the sites I often visit.
    I’m most interested in the analytics part. Does Chartbeat show you which posts your subscribers are reading? You could get a pretty good idea of who your most engaged readers are with tracking like that.

  6. Chris

    Nice article – I don’t agree with all your monthly costs – but I do agree that sometimes people misunderstand the true cost of managing a website.

    If your hosting is at the point where you need a VPS, it is likely driving revenue and becomes a viable business expense. 99% of the mom & pop brochure style sites can get away with a $3.95 hosting plan.

    Moreover, expenses like Freshbooks has nothing to do with running a wordpress site. And cloudflare and custom analytics again is not related to a wordpress site.

    In sum, I think the title is perhaps a little misleading. The “cost of running a proper web business” would be more reflective…Wordpress or otherwise.

    Thanks for the write up!

  7. Nikky

    This writeup is really good for new comers like us who want to estimate the cost of running a wordpress hosted site. It gave us an idea on where we need to spend further in the coming months. As we are running the blog without any revenue stream would like to wait for some time before going for paid services mentioned here

    Thanks Brian for summing it up all here :)

  8. aronwp

    @Chris I agree that a mom & pop shop could get away with a $3.95m hosting plan and many do but they defiantly shouldn’t. Things like site speed, security, reliability, backups become an issue and usually cost allot more than a managed WordPress hosting solution at about $30m. Remember a mom & pop shop doesn’t mean pantry shop all the time. Some mom & pop shops deal with leads that generate thousands of dollars like construction, lawyers etc. losing 1 lead due to site speed or downtime would be a loss of thousands of dollars. I currently host over 100 WordPress websites and only 6 of them are big companies with over 20-500 employees. All the rest are mom & pop shops that depend on us to upgrade, backup secure and maintain their site on an ongoing basis. Some of these mom and pop shops spend allot of money on seo & adwords and get over 10k visits daily (locally).

    Great post btw Brian. Chartbeat looks pretty cool.

  9. Brin Wilson

    Re’ the “Advanced search” part, if you haven’t already, I would urge you to consider Relevanssi by Mikko Saari – a real of personal favorite of mine! :)

  10. Carlos Velasco

    This is a good article for anyone who wants to know how much to budget for a serious WordPress-powered site. The list is detailed enough.

    It’s something I’d like to share with my potential clients.

  11. Ryan Hellyer

    Dang that’s a lot of money for a single non-commercial site. I thought my setup was expensive.

    I’m burning around U$6/month on domains (some used, some redirected), hosting US$20/month, Amazon S3 US$5/month and Amazon Cloudfront US$6 per month. So ~US$37 in total.

    I’m planning to ditch Cloudfront and changed to using SPDY direct from my host soon, but that won’t save me much (any?) money as I’ll require a wildcard SSL cert which will cost me around the same amount as the CDN does now.


    The average WordPress user will not need $15-$25 per month hosting.

    The $3.95-$6.95 per month will do just fine.


    The $3.95-$6.95 per month will do just fine for the average user. the AVERAGE user doesn’t need a super computer server.

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